Frekkel Designing

I have been working on a new line of “dream driven” rings, which are now available at Jewel Envy in Toronto, and soon online. This line is based on a simple idea – stay focused on your dream. Many of us have vision boards, or other ways to inspire us and remind us of the things in life we want to manifest. However, once those visual reminders are out of sight, they can be out of mind. My vision is two-fold. One, a beautiful, easy to wear ring that helps to stay focused when making decisions about time, money everyday, all day. Two, a constant reminder of love and support as a loved one works towards their dream.  The rings follow a motif, but are elegant and subtle, leaving it up to the wearer to share the deeper meaning with those they deem worthy. Our dreams and goals are varied and individual as we are, but the Focus line has launched with three rings which look beautiful with or without the aspirations: Focus - Writing a Book:  This is designed with the aspirations of some...

Know your "why". Someone told me, not early enough in business, that to be able to withstand the turbulence of entrepreneurship, I need to hold on tight to my "why".  As a creative, I think this is especially important.  Our selves are so much a part of what we do, that losing the "why", would really be more of a symptom than a catalyst, of something going wrong.  Do you have your "why"?  Do you post a reminder of it somewhere?  In what way does it influence your "how", "what", "where", and "whom"?  Because it definitely all connects. When I decided that I needed to develop a healthy business where I could optimize my skills and talents to provide for my family, I made a list of everything I am able to do, everything I like to do, and things I would like to become better at doing.  I made note of where those things intersected, and started my dive into why I do what I do.   In every intersect, no matter the...